DIRECTOR OF EXECUTIVE EDUCATION
EXECUTIVE EDUCATION DEPARTMENT
Makram CHEMANGUI
“Developing an even more comprehensive offer for businesses”
“After an eventful year which nevertheless allowed for the development of programmes within continuing education, particularly in remote learning format, 2022 should allow for the development of the corporate training offer, both in France and abroad.”
2 150
the number of directors, business leaders, entrepreneurs and specialist or general managers.
1/5
What is your assessment of 2021?
Audencia’s continuing education offering experienced a turbulent year due to the pandemic situation. Nevertheless, we were able to continue to make progress on certain projects that are crucial to the future of our school, via more advanced support mechanisms for companies, such as Tipping Point.
In tandem, we continued to develop our programmes in the field of sustainable finance and innovation (the CVO Executive Master, for example) but also internationally (particularly in China and Africa, through MSc or EMBA programmes). This year, we have also developed our digital offer, with the implementation of new content that allows us to offer face-to-face, mixed face-to-face/digital and full digital training. Finally, we have strengthened the flexibility of our offer with the introduction of certificate schemes enabling diplomas to be obtained over a period adapted to the learner’s pace. In concrete terms, if a diploma is equivalent to obtaining 3 certificates, the learner has the possibility of completing his or her diploma over a longer or shorter period of time, depending on professional constraints. 2021 also witnessed the development of the DBA offer in Paris and in China. This development goes hand in hand with the launch of the MBA/ DBA community, which allows for maximum synergy between several territories: Africa, Europe and Asia.
2/5
What different approaches have you set up for maintaining Audencia excellence, despite the pandemic?
Two main elements enabled this excellence to be maintained. On the one hand, there was the implementation of digital support, guidance and training systems for participants.
In concrete terms, we succeeded in transposing everything done in terms of career advice, exchanges or group work onto dedicated digital platforms, in the best possible way. On the other hand, we were able to be flexible so as to organise training sessions through several possible curricula in the same course, to allow participants to register in accordance with their constraints. Finally, we carried out many personalised sessions, to best meet the training needs expressed.
3/5
What is your vision for 2022?
For 2022, we have 3 major projects ahead of us and the Executive Education team. The first is to move towards the most comprehensive offer possible for companies.
This offer should include both professional training needs and career support for employees, as well as everything related to integrated innovation for employees (similar to what is done with the Tipping Point). The second project of 2022 concerns the strengthening of our CSR offer to directors, executives and managers of companies. This enrichment includes the introduction of a CSR certificate for directors, seminars for management committees on responsible development and the deployment of a Gaia online certificate on ecological and social transition. Finally, the third major project aims to continue the development of our Executive Education offer abroad, in particular via customised training offers in China and Africa.
4/5
What are your objectives between now and 2025, within the framework of the ECOS 2025 plan?
ECOS 2025 is the guideline that must guide us all in the coming years! In this sense, by 2025, we will have imagined the deployment of immersive courses on ecological and social transition integrating all the hierarchical levels of companies.
As a result, administrators, managers but also more widely employees will benefit from the vision offered by Gaia. In 2025, there will also be the deployment of an Executive Education offer on a 4th continent, namely South America, through our new campus in Sao Paulo in Brazil. Finally, 2025 will also be the year that witnesses accentuation of the skills hybridisation within the different lines of diploma programmes in continuing education. This will concern data, design, and many other areas of activity.
5/5
What are your CSR commitments?
CSR influences the whole of Executive Education through several actions, Firstly, through the establishment of a scholarship for excellence among high-potential women in the various continuing education programmes, and secondly, by means of introducing of new CSR-oriented offers, such as CSR certificates for directors, the certificate for ecological and social transition for employees or management seminars oriented towards ecological and social transition.
Finally, we also have a CSR approach to our business models. This involves the choice of our suppliers for catering, the choice of our travel (face-to-face / distance learning mix), our exchanges via digital platforms, and the implementation of a carbon footprint for all our activities. All these aspects show the extent to which CSR has an impact on Audencia and its stakeholders; this is a further demonstration that it is a true development culture promoted by all to create a better world.
© AUDENCIA 2022