DIRECTOR OF COMMUNICATIONS AND INSTITUTIONAL RELATIONS
COMMUNICATIONS AND INSTITUTIONAL RELATIONS DEPARTMENT
Frank DORMONT
“Continuing to support the school’s development through its many projects!”
“In a still uncertain health context, the Communications and Institutional Relations Department has succeeded in explaining and carrying forward the projects of the new ECOS 2025 strategic plan, both internally and externally. Therefore, the objective is to continue to support the school and its development through a clear editorial line, in order to reinforce its impact.”
24
professionals that now make up the team at the Communication and Institutional Relations Department
1/5
What is your assessment of 2021?
The year was full of twists and turns in the midst of a period in which it was necessary to continue to establish the influence of the Audencia brand while evolving in an unstable context.
In spite of this, our department has continued to support the development of the school through its many projects, particularly in the context of the ECOS 2025 strategic plan launch. In this sense, it was necessary to popularise the projects in order to make them perfectly understandable, both from an internal point of view in order to obtain everyone’s support, and from an external point of view, so that the stakeholders could understand our orientations and lines of development in relation to current societal and environmental needs. As a result, today, the editorial line of our various media is based on the 4 vectors of our ECOS 2025 plan. This allows us to have a greater impact internally, in order to reinforce cultural integration regarding the issues identified, but also externally, to confirm our role as an influencer and maintain our status as a reference in higher education.
2/5
What different approaches have you set up for maintaining Audencia excellence, despite the pandemic?
In 2021, the development of TEAMS and our internal communication channels, alongside the key role played by the Digital Transformation and Information Systems Department, made it possible to maintain links between staff members.
Our presence on the social networks, but also in the press and even through certain events, also enabled us to maintain our visibility for external stakeholders with a view to developing new partnerships, in particular. These were key points, especially at the time of the strategic plan launch, where our on-line and new media presence was a necessity. To do this, our adaptability and responsiveness were essential, particularly in switching many events to digital mode. Thanks to this cross-cutting strategy, which is a strength in our collective approach, we once again proved our excellence.
3/5
What is your vision for 2022?
In 2022, our objective is to continue to follow our editorial line in relation to Audencia’s 4 vectors, in order to increase our impact with regard to our internal as well as external targets and to involve our staff, students, alumni and lecturers even more as ambassadors of our institution.
Within the scope of vector 1 of the ECOS 2025 plan, our objective is also to support Gaia in its development and to facilitate its understanding externally. This notably involves organising many impactful events as well as sharing information with specialised and general press publications, both in France and abroad. We will also support the CSR delegation, as part of the new organisational alignment and vector 4 of our strategic plan. The objective is thus to communicate massively on our priority issues, identified through collective thinking, allowing us to establish our role as a pioneer, without of course omitting everything that makes up the school’s historical core values: innovation, responsibility, cooperation, hybridisation, diversity and international outreach. For me, the best symbol of this transversal approach remains the Treeg, installed on our forecourt, proudly presenting the school’s values.
4/5
What are your objectives between now and 2025, within the framework of the ECOS 2025 plan?
Audencia is particularly ambitious for the outlook to 2025: at national level, because as soon as our new campus in Paris opens, our institution’s objective is to quickly become a direct rival of the major Paris business schools; at international level, Audencia is also striving to become an increasingly more powerful player in China especially with the launch of new programmes and the development of its Shanghai campus, but also in South America with the campus in Sao Paulo.
The cards will be redealt and Audencia, thanks to its experience and market differentiation, has a genuine role to play on the pathway to a better world. Audencia must quickly become the essential player in the sector in terms of CSR, especially via our ambassadors present at the four corners of the globe. To support this development and to optimise the digital marketing tools in Audencia’s offering in an increasingly global world, Audencia’s departments are launching their own marketplace by uniting with a major player in this sector. This project, which is scheduled to be launched in the summer of 2023, will eventually optimise internal processes, from prospecting to the financial administration of sales.
5/5
What are your CSR commitments?
There are many CSR commitments within our department. In addition to the themes that we promote both internally and externally, our commitments are already reflected in the values we hold: we will never treat others in a manner that we deplore ourselves.
The idea is above all to respect the balance between professional and private life, with respect for people, both internally and with the various service providers called upon. We have also contributed to many responsible actions: the launch of the “make the commitment with Audencia” approach is one example. The idea is to increasingly involve our stakeholders in our internal actions and events in order to strengthen their impact! Between 2021 and 2022, we have also installed new printing machines. In addition to the recycled paper chosen and used on all our products, the objective is also to limit the impact of transport on the carbon footprint of our creations. Finally, we have always worked in full compliance with the various certifications obtained and processes implemented: currently, the Climate Sup Business project with the Shift Project, but more historically with the Lucie or WWF labels. Finally, gender equality is a priority that we respect in our department and in the materials we publish.
© AUDENCIA 2022